De Pure International Pte Ltd, a young and dynamic Singapore-based company announced today that through an exclusive distributorship from its United Kingdom-based manufacturer, the company is bringing Muezza Pure, the world’s first commercially produced meat based Halal cat food into Singapore, Brunei, and Malaysia households.
Answering demands from the vast untapped market of Muslim pet-owners, the unique Halal Cat Food from UK will be making its debut into Singapore and Brunei pet food outlets, followed by entry into Malaysia pet food outlets in early 2011.
Muezza Pure gives Muslim pet owners the option of purchasing a 100% Halal pet food for their cats, hence avoiding the need to compromise their beliefs by handling Haram food products in their homes.
Halal Pet Products Ltd Director, Mr. Paul Clark who is a cat owner himself said, "Pet ownership for many Muslims is fraught with difficulties, due to the absence of a Halal pet food on the market. Many pet foods contain animal derivatives which could include pork; because Muezza Pure cat food formula is based on Halal chicken, it removes a significant barrier to Muslim pet ownership."
Although Islam does not specifically require that a cat has to eat Halal food, the obligation is on Muslims themselves not to handle Haram or non-Halal food items, or to feed it to either fellow humans or animals. Muslims would also not willingly want to store Haram food in their houses.
“A Muslim friend told me that he was horrified when he found out that ‘animal fat’ content in the commercially available pet food comes from pork fat” said Mr. Daniel Low, Business Development Manager for De Pure International Pte Ltd. “By bringing in Muezza Pure Halal pet food for cats, we are helping Muslims in Singapore to take care of their pet cats without any concern for breaching their religious obligations,” added Mr. Low.
The UK premium brand of cat food contains almost 40% meat ingredients. It is rich in Halal chicken and highly palatable. Suitable for cats 12 months old and above, the highly nutritious pet food contains omega3, six essential fatty acids, plus added zinc and biotin to promote healthy skin and shiny coats for the domestic felines. Muezza Pure also contains added Taurine, an essential amino acid for cats, to help maintain a healthy heart and vision. Poultry and fish are highly digestible sources of protein for the cats. Muezza Pure in Lamb and Fish flavors are coming to the market soon.
To ensure that pet cats obtain the most from its diet, the manufacturer takes extra steps to guarantee that each kibbles is both appetizing and nourishing. Only raw ingredients that meet the strictest quality standards are used. All ingredients and processes involved in the production of Muezza Pure have been inspected and approved by Halal Food Authority (HFA). Pet owners can purchase Muezza Pure from Pets Station, Polypet, Pet Street and other authorized retailers in Singapore.
