With the opening of their second fitness studio along Purvis St, Singapore, Croyez Studio appointed Brand Incorporated (“Brand Inc.”) as their official PR agency to manage media liaisons and lobby for media trials at both venues.

“This is a very challenging fitness / lifestyle PR account. Croyez Studio’s flagship outlet at Dempsey has achieved extensive coverage since opening. Many of the media are aware of Power Plate™ and Croyez Studio. Our role is to find a story and an interesting angle to renew the media’s interest,” said Ms Elaine Seah, Director, Brand Inc.

Specialising in consumer lifestyle PR, Brand Inc. has effectively marketed Croyez Studio as Asia’s largest Power Plate™ studio that is unique in terms of the classes and massage on the machine after each workout. Croyez Studio can now be easily searched using Google based on unique searches of “Power Plate Singapore” and “Exercise classes in Singapore” among other keywords.

With our extensive professional knowledge in fitness and lifestyle PR, we have managed to conduct media trial sessions for 8 different traditional media, inclusive of top female and fashion magazines such as Shape, Amica and Style, among many others.

Moving forward, Brand Inc looks forward to garnering even more media exposures in both traditional and online media.

Brand Incorporated Pte Ltd (Brand Inc.) specialises in consumer and lifestyle public relations. Over the years, Brand Inc. has evolved to be one of the leading consumer and lifestyle public relations (PR) agencies in Singapore and Malaysia. At Brand Inc., PR services are classified into: Fashion PR, Health & Beauty PR, Medical PR, Lifestyle PR, Consumer IT PR, F&B PR, Event PR, Online PR. Equipped with an astute eye for detail, Brand Inc. analyses business operations and offers our clients customised PR solutions to increase their presence and position in the market.