Singapore-based online automobile marketing company, MotorMuse Private Limited, today launched their new web portal www.MotorMuse.com to an expectant market of dealers and private sellers.
Challenging the existing market paradigm, individuals and dealers are able to post their cars for sale on the site for free - the first automotive website in Singapore to offer this capability.
Explaining why MotorMuse is different, Founder & Managing Director, Damien Pang said: “Today, buying or selling a vehicle means having to deal with 3rd parties, time spent sourcing prices and quotes from numerous sources and then the whole process of actually handling the ton of paperwork involved. Instead we provide an expert, reliable and impartial service to remove this burden from the consumer”.
Offering a serious alternative in selling or buying cars, MotorMuse.com's mobile broking service, offered under their Buy/Sell Assist program, takes care of the messy paperwork involved in trading used vehicles. It also coordinates & facilitates deals between individuals, settles agreements, pre-purchase inspections & reports, finance, e-transfer, insurance and offers warranties for used cars, all at incredibly low prices.
Billing itself as “more than just a website”, MotorMuse.com allows Singapore consumers to surf the automotive turf with an easy yet powerful interactive platform to browse, buy and sell cars 24/7. The portal, which also caters to distributors and dealers, is set to challenge the boundaries of the current automotive digital arena by going beyond mere classified listings to offer an easier, more compelling user experience than current websites in Singapore, and by providing an extensive repository of online news articles, videos and motoring knowledge for visitors to the site.
The MotorMuse team has been developing the site for two years and was brought together by the simple desire to give consumers choice. Expanding on this idea, MotorMuse Partner, Mike Amour (former Chairman & CEO of Grey Group Asia Pacific) noted: “We're all consumers ourselves, and the idea came from extensive feedback from the market, industry partners and consumers, all of whom have echoed the same sentiments – that of wanting more choice. The simple premise of MotorMuse is to give the market another option. MotorMuse empowers people with a service that makes the business of buying and selling cars as easy, informed, secure and hassle-free as possible”.
With more than 1 in 3 households currently owning an automobile, and with one of the highest internet penetration rates in the world, the market potential for growth for new and second hand automobile sales is very promising. Proving the potential of the site, at launch MotorMuse had over 2,000 used cars listed for sale already. This is expected to increase rapidly over the next few weeks with an intensive advertising and promotional programme planned.
